LavaRow: No Pre-Packaged Social Web Here

To work magic in the social sphere, many organizations are increasingly looking for outside help in addition to employing social media personnel. One of my favorites is Lava Row, a firm that offers vast expertise in the field so that brands can leverage all things social to their benefit. Founded by Nathan Wright (a veteran entrepreneur and social guru himself), he and his always happy crew (Hillary Brown and Norah Carroll) took time away from their hectic schedules in Des Moines, Iowa (yes, things do get hectic in Iowa for this team) to discuss the finer points of social media and what you need to know.

Read the entire article on SocialTechnologyReview.

CruiseNow CEO on Engaging Customers Online

Social media can make or break a brand and few industries have had to wrestle with the implications of our social era more briskly than hospitality. Customer perceptions can change in as little time as it takes to read the headline of a bad review on TripAdvisor. But the social world is a two-way street, with attentive brands successfully engaging with customers and earning new ones in the process.

For cruise industry veteran John Keen, sailing the seas are a passion that he has made a career of… continue reading on SocialTechnologyReview.com.